One of the most fundamental nutrition principles few people (with a brain) argue with: you should eat MOSTLY minimally processed foods from Mother Nature. I wrote about this here. Seems like a simple thing to do, right? Wrong. There are waaaayyyy too many people that are all, “Dude, TOTALLY, Mother Nature’s food, I get it,” as they [...]
One of the most fundamental nutrition principles few people (with a brain) argue with: you should eat MOSTLY minimally processed foods from Mother Nature. I wrote about this here.
Seems like a simple thing to do, right?
Wrong.
There are waaaayyyy too many people that are all, “Dude, TOTALLY, Mother Nature's food, I get it,” as they gulp down Gatorade and chow down CLIF bars.
Eating Mother Nature's food is difficult, because there's no universal definition. And companies do their darnedest to convince you that they're selling Mother Nature's food, even though they aren't.
Natural Cheetos.
Natural Pepsi.
These things are real.
So is my next ad campaign.
HUNGRY? PLEASE ENJOY OUR BRAND NEW ALL NATURAL DOG POOP! IT’S MORE NATURAL THAN NATURE. IT’S SUPER NATURAL. EVERY NATURAL THING PRODUCES THIS NATURAL THING. IT’S A PRODUCT OF A NATURAL PROCESS OF A NATURAL LIVING CREATURE!
Most people associate the word “natural” with “nature.”
Dirt is natural.
Trees are natural.
Clouds are natural.
If it comes from the earth, then it's natural.
But that's not how the word “natural” works.
Nothing in the world isn't natural.
Computers don't grow from trees, but a computer is just as “natural” as wiping your rectum with redwood leaves (not recommended).
Computers are “natural” because computers were made by men and women, and men and women are natural. How can something natural (men, women) create something unnatural?
That's the question.
Companies are allowed to attach the word “natural” onto just about anything because there's no clear answer. Meaning, the word “natural” as it relates to food has as much meaning as the word “no” as it relates to Harvey Weinstein.
