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Goals are childish because goals are nothing more than wants. And wanting stuff isn’t the hard part. Wanting stuff is easy. Too easy. Because setting goals can easily become a substitute for achieving goals.

Guy says, “I’m going to lose ten pounds this month!”

But he has no real intention on losing ten pounds. He might want to lose ten pounds, but he’s just saying this (out loud) as a magic trick. To show the world he’s aware (and maybe ashamed) of his body, and that he’s ambitious enough to do something about it.

But he’s not.

That’s just what he wants people to think.

I want a lot of stuff.

I want one million dollars. An infinite supply of peanut butter. I want to drink the finest milk stouts in the land. To deadlift 600 pounds and move like a ghost cat.


I got lots of goals.

So what?

Ah –

see that?

Goals tell you where you want to go, but they don’t tell how to get there. They are inherently empty.

  • Construction worker: get rid of chronic back pain, lose fat, improve HDL cholesterol.
  • New father: build muscle, strength train in a time efficient way, maybe even from home.
  • First year college student: build real self-confidence, sleep around without getting STDs.

Fine and dandy goals. But what’s the plan? The strategy? The system? In other words, how are you going to accomplish your goals?

I want to trick like Rasmus Ott. That’s nice. How are you going to make this happen?

I want to be as mobile as Hunter Cook. That’s nice. How are you going to make this happen?

I want to be as cool as Casey Niestat. That’s nice. How are you going to stop being such an introverted awkward nerd make this happen?

004 →

Trying to lose fat, build muscle, and build a body you’re proud of?

Maybe you’re a little lost right now.

Maybe you don’t have much motivation.

Maybe you don’t what program or diet to use.

I don’t know…

But what I do know is this:

Everything you need is inside of you.

You’re capable of more than know.

You just have to open your eyes.

My weekly column can help.

Just a small little honest note from me sent every Sunday.

Unless I’m hungover.

And then it comes Monday.

What I’m trying to say is that it’ll come Monday.

(These weekly columns don’t get posted to the site.)

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